Campaign | NYC Care

The NYC Care launch public awareness campaign consists of advertising in multiple languages in key neighborhoods in the Bronx and near all NYC Health + Hospital facilities, including public transportation, neighborhood locations, and LinkNYC terminals, digital and ethnic and community media engagement to reach those eligible for NYC Care. NYC Health + Hospital, in conjunction with the Mayor Office’s Creative Council, partnered with Area 23 to develop the insightful creative concepts of the campaign that describes NYC Care as “the key to the City’s health care” services and urges New Yorkers to “unlock” their right to guaranteed health care with dignity and respect. Area 23 is one of the top health advertising agencies in the world, and it worked pro bono to develop the concepts. Additionally, NYC Health + Hospitals worked with three illustrators to create the background images of the campaign. You can learn more about the artists here.